with strong agency and client-direct experience. Writer, brand strategist, creative manager, committed freelancer.
B2B/B2C, Print, long format, positioning/branding, collateral, integrated campaigns, product launches, banners/email, blogging, broadcast, web, video scripting, website content development, sell sheets, naming, tagline development, creative direction.
Freelance Copywriter/CD | (Chicago—May 2010 to present)
Work on a wide range of copy projects including web content, ads, naming, brochures, e-mail blasts, brand messaging, videos.
Clients: Lake Forest Graduate School of Management, James Hardie Building Products, Vein Clinics of America, Cars.com, KNAACK/Weather Guard, Midwest Orthopedic Specialty Hospital, Cadence Health, AT&T, MB Financial Bank, BMO Harris Bank, Tru-Vue, Blue Diamond Almonds, College! Illinois, Dri-Fire, UL (Underwriters Laboratories), Council of Residential Specialists.
VP/Creative Director/Copywriter/Symmetri Marketing | (Chicago—Jan. 2006 to April 2010)
Develop concept and copy (print, digital and collateral advertising) for the agency’s B2B clients, mentor and manage junior staff members, as well as participate in new business pitches.
Clients: Komori, Motorola, Cars.com, KNAACK, Accurate Perforating, DENTSPLY (dental technology products), Kollmorgen, Danaher Motion, Schawk, GROHE, Allianz Corporate & Specialty.
Freelance Writer/Creative Director | (Chicago—2003 to 2007)
Worked on a broad range of accounts, both on the agency side and client-side. Areas of concentration included health care, insurance, retail promotions, tech and technology training, telecom, legal.
Accounts: American Family Insurance, Rush-Riverside Hospital, Peerless Mounts, Group Health Cooperative, Helping Hand Rehabilitation Center, Globalcom, TecStream, Cat’s Pride Cat Litter, Illinois Association of Naturopathic Physicians, Brannick Clinic of Natural Medicine.
Staff Copywriter/Creative Director | (Chicago & Detroit—1988-2003)
Moveo Integrated Branding (four years)
J. Brown, Inc. (two years)
DDB (two years)
Associate Creative Director: Leo Burnett (seven years)
Senior Writer: JWT (three years)
Writer: W.B. Doner (Detroit, two years)
Wrote print and broadcast for such clients as P&G, McDonald’s, Discover Card, Kellogg’s, Chilean Fresh Fruit Council, Motorola, Cancer Treatment Centers of America, Resurrection Health Care. Managed creative departments of 6-12 people.