The beauty of conserving water.
BROCHURE TO LAUNCH GROHE’S LINE OF WATER-CONSERVING FAUCETS.
When GROHE designed its water-saving faucets, they wanted to give equal weight to form and function, steering clear of making conservation feel like a burden. The solution pivoted the corporate tagline, “Enjoy water more,” into “Enjoy less water, more.” Visuals reinforced pleasurable interaction with H2O. The result is a gentle imperative that’s like a soft, lapping wave rather than a tsunami.
(Work done in conjunction with Symmetri Marketing)