Selling fiber-cement siding softly.
Overview brochure for homeowners considering re-siding their homes.
As part of a multi-element integrated campaign that I worked on at CBD Marketing, I wrote this overview piece with one main intent. To get homeowners to dream and salivate over the possibilities of transformation using Hardie fiber-cement siding on their own homes. While the functional benefits of this durable siding are well represented and provide a compelling rationale to choose Hardie over vinyl siding, my intent was purely to inspire. Mission accomplished, I think.