Building one strong brand out of many sub-brands.
REBRAND POSITIONING, TAGLINE AND WEBSITE CONTENT FOR STAFFING FIRM.
Personnel Staffing Group offered placement services through Most Valuable Personnel, Barnett Management and even … yep … Personnel Staffing Group. Their internal team was confused, so you can imagine how their customers struggled.
Under the umbrella name, MVP Staffing, I leveraged their extreme responsiveness and high level of customer service with the tagline, “All in a day’s work,” and conveyed a message of calmness and accommodation across their site. Text in their capabilities brochure echoed their positive, helpful demeanor.